The Individual who has a good personality and enjoys mixing with people will have a marked advantage in this field. Since many individuals, organizations or companies may never have considered to utilize video for their event or presentation the trick is to create the demand through the sale.
Networking your services through a group of friends and associates will be most effective along with advertising. Advertising may be used to reach the social event buyer as in the case of wedding and barmitzvahs and advertising in business publications for a variety of business services. Yellow Page advertising will also be an excellent way to get known in your community. Direct mail properly followed up in personal and telephone sales contacts will also be quite effective.
Churches, hotels, restaurants, florists, jewelers, clubs and other organizations and businesses servicing the social market will also be able to generate new leads. Getting your name out to as many of these companies as possible will be a major plus. It is easy to track social events yourself. Check the social pages in your newspapers for engagement announcements and synagogue records for upcoming batmizah . You can then match names against those in the phone book and will be able to mail your brochure or flyer.
You may even consider specializing in a certain market segment as, e.g. legal videographing. Before you embark on this market find out what laws are in your state pertaining to videotaping for legal purposes. They differ substantially by state. An excellent way to get started may be to try associating with court reporting service. In states where it is legal, many of these services now tape the deposition in addition to keeping a written record of it.
Another fertile market may be to initiate a direct marketing campaign to an affluent neighborhood to sell video-taping services of valuables for insurance records.
In your sales presentations to various businesses, the time savings that can be accomplished through video presentations should be stressed. A real estate agent can save hours of time which can be utilized to generate more sales by utilizing video presentations of residences rather than driving potential buyers all over town.
You may be able effectively use bartering to get your business going. For example, you may want to video-tape one or more catering events for a carter and in return have the carter recommend your company. The free video-taping of a social event for the owner of a graphic design business or for a printer may get you a free brochure.
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